You probably all heard about the concept of the north star metrics. If you did not, there is a platform called “Medium”, which helps you grow as a professional and learn new stuff. You may learn how to zip your bag using 2 fingers, or how to present a keynote presentation about penguins in 4 hours, or what is… the north star metric.

If you still struggle and this did not help, then okaaayyy… here is the article.

Ok, now that we all understand a north star metric, let’s see some examples of the big companies.

Photo by Matt Noble on Unsplash

I know the title is catchy, but I don’t want you to be confused. I am not going to cover what the product vision is, because you can read about it in a really good authentic product book with a well-known author. What I want to cover in this article is how we were able to design our product vision and what happened after.

The Bad

So, initially, when the company just started operating, there was no clear direction (Obviously), it was a survival path to get to the north star. …

Illustration by Eduard Kankanyan

I should start this article with a very deep Batman type of voice in a way, rappers usually start their songs and say:

“This article is for all the product managers and the product manager hiring managers of Armenia. Stefaaaaan featuring Spanish imigrants in Nepal records. Let’s go”.

I should not probably write this article and I never wanted to cover Armenia. To be honest, the reason why I started this whole thing is to help product managers from any part of the world grow, but there is so much to say about the product management market and product managers'…

As some of you may know I am a nerd who talks a lot of stupid shit, am also a Head of Product at the company called SuperAnnotate (In case you want to know what SuperAnnotate is about please check this article). Before you run to conclusions, I don’t want to cover what the company does or how super we are, or what type of amazing things we do. Today I want to cover the product team, a team which does amazing and magical things every single motherfreaking day.

The product team is my product

Starting from day one, we knew that I have the…

“If I asked people what they wanted they would have said a faster horse”
Henry Ford

As good as a visionary he was, Henry Ford was absolutely right, or was he?

Is it really the case? Are we so dumb and stupid that we don’t know what we want and need? (Ok I shouldn’t have used the word “stupid”, but still… we are)

Let’s dig deeper and understand what the hell is Henry (I wrote “Henry” as if I knew him for years and we had a lovely childhood together) talking about here and how it all connected to the…

This seems like one of the most confusing titles ever. I mean is it a story about the pricing, NPS, and what in the hell, all of this have to do with one another. Well, let’s break it down for you in detail.


As probably most of you already know I am the Head of Product in the company called SuperAnnotate.
SuperAnnotate is the end-to-end computer vision platform. And this… probably does not tell you anything. Let’s put it simpler… You all know Tesla, not the Nikola Tesla — one of the greatest innovators of all time who invented electricity (Yes…

Looking at this photo you won’t think that this is a successful team, which crashed almost all the possible walls to get to the BIG GOAL. We probably look like a bunch of nerds, who crashed someone's party (By the way, I am the only one really drinking alcohol in here). However, let me tell you a story. A story of the mobile team's success, which got a 75% MAU increase in a year and a half without any marketing and sales support.

Dec 4th, 2017

I, with a new UX designer, stepped foot into the office as a product manager of the…

Ok, I know the title is confusing, but you should either live with it or try to unseen it.

Did you look at the title again? If yes, please press 1, if not then congratulations… You proved that I completely suck at psychology. But ok, let’s move forward I will cry alone later in a dark-dark room where it’s only going to be me and my hopes of becoming the master overlord of emotional intelligence.

Anyway, today I want to talk about DATA or how to see through it. The thing is I have seen lots of product managers, business…

Product-led growth vs Sales-led growth
Product-led growth vs Sales-led growth

You probably all heard of product-led growth and sales-led growth.

Oh, wait? You DID NOT.

Well for those of you who did not, there are tons of books, which cover the topic starting from “Product-Led Growth: How to Build a Product That Sells Itself” by Wes Bush, “The Lean Startup” by Eric Ries, “Swipe to Unlock” by the product guys from Facebook and Google. Please go and read those right now. Stop reading this article!!!

I am serious stop reading the article right now. Instead, read the books, which are going to be more useful at this stage.


Stefan Radisavljević

Head of Product @ SuperAnnotate | Love product management, my wife, and talking about stupid and crazy shit.

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